You know data quality is important. As a marketer, you’re aware that poor data quality can lead to ineffective campaigns, inaccurate analysis, and wasted money. However, you’re also working on a dozen other things. Luckily, we’ve put together four quick data quality tips for you that are actionable and effective.
As a savvy marketer, you like knowing the numbers. You love data and enjoy having the right stats in your back pocket so you can make the right decisions. Well, here are 20 direct mail statistics you need to know for 2019.
Marketers like you have a tough job when it comes to customer acquisition. With so much competition for prospects' attention, it can be difficult to set yourself apart from the competition and start a relationship. So, what should you do? Learn nine reasons why direct mail can help you win customers.
Email is essential to the success of marketing and sales professionals. But with customers' email volume increasing, it's becoming more difficult to stand out in the inbox. To stand out, get your emails read and make a meaningful connection with your audience, you must use the right tools. Use these five free tools to boost your email results. (UPDATED: 3/26/18)
There are a number of ways to improve retention, including several ways to fall short. However, there is a proven, effective, data-driven way to improve customer retention. Part 3 in a 3-part series on customer retention.
As a young cadet nearly 20 years ago, I read Lou Holt'z book, "Winning Every Day: The Game Plan for Success." It had a profound effect on me and the way I lead. The practical advice in it can help you lead your employees and customers.
Keeping the customers you've worked hard to acquire is essential to your company's financial performance. Various types of programs exist, but many fall short. Part 2 in a 3-part series on customer retention.
In planning and executing a direct marketing campaign, there are many points where a seemingly small mistake can cost you thousands of dollars. We've shared nine mistakes with you before. Here are seven more mistakes to avoid.
Customer attrition, or churn, is a challenge that many businesses face. In some cases, it develops into a dire problem. Read on to learn more about it and what you can do. Part 1 in a 3-part series on customer retention.
As a marketer, you’ve got a tough job and all eyes are on you. As you wade through your sea of options, you’re constantly thinking about optimizing your marketing. You’ve heard the buzz about predictive analytics and modeling, but you’re not sure how it applies to direct mail. Learn more in this post. (UPDATED: May 15, 2018)
Are you beginning your career in marketing? Or are you starting a new business? Read on to understand what a target market is and how to determine its size. You'll also gain a little insight into how you can use this information to rent a mailing list for a direct mail campaign.
Finding new customers using direct marketing doesn't have to be hard. Bring scientific rigor to the art of direct marketing. You can use predictive modeling to improve your results. Learn about predictive modeling and get 5 free tips.