What is a Target Market? And How Do You Determine the Size?

K H

December 9, 2015

What is a Target Market? And How Do You Determine the Size?

Are you beginning your career in marketing? Or are you starting a new business? Read on to understand what a target market is and how to determine its size. You'll also gain a little insight into how you can use this information to rent a mailing list for a direct mail campaign.

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K H

September 3, 2015

Predict Who Your Best Prospects Are: How Predictive Modeling Can Increase Your Direct Marketing Response

K H

September 3, 2015

Predict Who Your Best Prospects Are: How Predictive Modeling Can Increase Your Direct Marketing Response

Finding new customers using direct marketing doesn't have to be hard. Bring scientific rigor to the art of direct marketing. You can use predictive modeling to improve your results. Learn about predictive modeling and get 5 free tips.

K H

August 9, 2015

DTS 5-Step Predictive Learning Cycle: Predictive Analytics for Direct Marketing [INFOGRAPHIC]

K H

August 9, 2015

DTS 5-Step Predictive Learning Cycle: Predictive Analytics for Direct Marketing [INFOGRAPHIC]

An overview and infographic of the five steps taken to apply predictive data modeling to direct marketing.