You know data quality is important. As a marketer, you’re aware that poor data quality can lead to ineffective campaigns, inaccurate analysis, and wasted money. However, you’re also working on a dozen other things. Luckily, we’ve put together four quick data quality tips for you that are actionable and effective.
Marketers like you have a tough job when it comes to customer acquisition. With so much competition for prospects' attention, it can be difficult to set yourself apart from the competition and start a relationship. So, what should you do? Learn nine reasons why direct mail can help you win customers. (UPDATED: March 7, 2019)
Email is essential to the success of marketing and sales professionals. But with customers' email volume increasing, it's becoming more difficult to stand out in the inbox. To stand out, get your emails read and make a meaningful connection with your audience, you must use the right tools. Use these five free tools to boost your email results. (UPDATED: 3/26/18)
As a young cadet nearly 20 years ago, I read Lou Holt'z book, "Winning Every Day: The Game Plan for Success." It had a profound effect on me and the way I lead. The practical advice in it can help you lead your employees and customers.