Reducing Customer Churn: A Special Report for Direct Marketers
As a marketer, you have a tough job. Your ideal customers are harder to attract and sometimes even harder to keep. Customer churn, or attrition, is a challenge many businesses face.
What if you could keep more of your most profitable customers?
Doing so can lower your costs and increase profits. This special report explores a proven, data-driven method for keeping your best customers.
What You'll Learn:
Current solutions and their shortcomings.
How to reduce customer churn.
How to maximize the marketing ROI of your customer retention campaigns.
A 5% increase in customer retention increases profits by up to 125%.
-Bain & Company, "Prescription for Cutting Costs," 2011.
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