You know data quality is important. As a marketer, you’re aware that poor data quality can lead to ineffective campaigns, inaccurate analysis, and wasted money. However, you’re also working on a dozen other things. Luckily, we’ve put together four quick data quality tips for you that are actionable and effective.
Marketers like you have a tough job when it comes to customer acquisition. With so much competition for prospects' attention, it can be difficult to set yourself apart from the competition and start a relationship. So, what should you do? Learn nine reasons why direct mail can help you win customers. (UPDATED: March 7, 2019)
As a young cadet nearly 20 years ago, I read Lou Holt'z book, "Winning Every Day: The Game Plan for Success." It had a profound effect on me and the way I lead. The practical advice in it can help you lead your employees and customers.