direct marketing

5 Free Tools That Will Boost Your Email Results

5 Free Tools That Will Boost Your Email Results

Email is essential to the success of marketing and sales professionals. But with customers' email volume increasing, it's becoming more difficult to stand out in the inbox. To stand out, get your emails read and make a meaningful connection with your audience, you must use the right tools. Use these five free tools to boost your email results. (UPDATED: 3/26/18)

7 Reasons to Use Predictive Modeling For Your Direct Mail Program

7 Reasons to Use Predictive Modeling For Your Direct Mail Program

As a marketer, you’ve got a tough job and all eyes are on you. As you wade through your sea of options, you’re constantly thinking about optimizing your marketing. You’ve heard the buzz about predictive analytics and modeling, but you’re not sure how it applies to direct mail. Learn more in this post. (UPDATED: February 19, 2019)