data modeling

7 Reasons to Use Predictive Modeling For Your Direct Mail Program

7 Reasons to Use Predictive Modeling For Your Direct Mail Program

As a marketer, you’ve got a tough job and all eyes are on you. As you wade through your sea of options, you’re constantly thinking about optimizing your marketing. You’ve heard the buzz about predictive analytics and modeling, but you’re not sure how it applies to direct mail. Learn more in this post. (UPDATED: February 19, 2019)